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Dentsu Aegis Network Ltd. is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of Dentsu. Its principal services are communications strategy through digital creative execution, media planning and buying, sports marketing and content creation, brand tracking and marketing analytics. It is organised into eight main divisions: Carat, Dentsu (operations outside of Japan), Dentsu media, mcgarrybowen, Posterscope, Isobar, iProspect and Vizeum. Dentsu Aegis Network manages all the Dentsu inc. owned businesses outside the Japan market, which includes the former Aegis Group business that it acquired in 2013. It also includes 360i, AMNET, Amplifi, Data2Decisions, Mitchell Communications and psLIVE. It has 23,000 people across 110 countries. Aegis' origins date back to the founding of the media agency Centrale d'Achats Radio, Affichage, Télévision (Carat) in France in 1966. Formerly listed on the London Stock Exchange and a constituent of the FTSE 100 Index, Aegis was acquired by the Japan-based advertising group Dentsu in March 2013. ==History== The Carat business can be traced back to the founding in France in 1966 by Gilbert Gross of the media agency ''Centrale d'achats Radio, Affichage, Télévision (Carat)''. Carat was the first media independent agency. In 1979 ''WCRS Group'' was formed as an advertising agency and in 1984 ''WCRS Group'' acquired ''Carat''. ''WCRS Group'' became one of the fastest growing marketing services groups of the 1980s.〔Simon Marquis, (Full service will never be resumed ), Guardian, February 19th 2007〕 ''WCRS Group'' was led by Peter Scott—the ‘S’ of ''WCRS''〔Caroline Marshall, (Ad hoc: Agency warhorses come charging back for buyout ), Daily Telegraph, April 12, 2004〕— who went on to found ''Aegis'' in 1989 as a separate company based on the original ''WCRS'' media buying division which itself was centred on the French media business ''Carat''. The old ''WCRS'' agency has re-emerged as part of the ''Engine Group''.〔Dan Sabbagh, (Agency finds new power in Engine ), Times, November 18, 2005〕 In 1990, the name of the company was officially changed from ''WCRS'' to ''Aegis Group''.〔funding Universe,(AEGIS GROUP PLC History )〕 In July 2012 the Japanese advertising company Dentsu agreed to acquire Aegis for £3.16 billion (US$5 billion). Aegis shareholders approved the transaction on 16 August 2012 and the acquisition was completed on 26 March 2013 following receipt of clearance from the anti-trust authorities of China. On 1 January 2014, Dentsu Inc established and launched Dentsu Aegis Network which comprises Aegis Business and all the Dentsu owned companies outside of Japan.〔(Dentsu global network )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Dentsu Aegis Network」の詳細全文を読む スポンサード リンク
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